When this book was originally published it was the first work of its kind to examine the way in which language is used to express the 'myth' of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese 'real' people in their own right, or merely a nation acting out a part written for them by Western civilisation?

First published in 1985, this Routledge Revival is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four years. Part journal, part ethnographic observation, part social and moral commentary, this very personal and sensitive book depicts not only the intricate relationships among the valley people, but also those between them and the anthropologist who has come from the outside world to study them. The book has a dual purpose: to portray the intimate, day-to-day lives of people living in a remote part of Japan, and to describe how one anthropologist tries - and eventually fails - to "become at one" with his informants. Throughout, the book questions the premises of participant observation, which has become a mainstay of modern anthropology.

Recent years have witnessed an explosive growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism - its culture, society, people - the more mysterious it becomes. As well as exploring issues relating to advertising, tourism, women, festivals and the art world, the book depicts how the study of Japanese society contributes to anthropological theory and understanding. The editors use the term 'unwrapping' to provide insights into Japanese culture and relate these insights to broader problems and questions prevalent in contemporary anthropological discourse. The issues explored include the contribution of applied anthropology to theory; the relationship between tourism and nostalgia; the interplay of marginality and belonging; the role of advertising in gender relations; status in the art world and the place of Japanese genres of writing within anthropology texts.

This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.

This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context. Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries. Drawing on examples from Japan, South Korea, and China, it both examines what is unique about cultural production in these countries and places them in a global and intercultural context. Building on themes of uncertainty and networks of cooperation, Brian Moeran looks at the role of social ties in defining notions of quality. He then analyses the positioning of individual actors, organisations, and commodities in each field of cultural production and the exchanges of economic and symbolic capital that take place between them. Examples are taken from a range of cultural and creative industries, including film, music and fashion. Overall, Creative and Cultural Industries in East Asia serves as a foundational introduction to the study of creative and cultural production in East Asia.

This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context. Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries. Drawing on examples from Japan, South Korea, and China, it both examines what is unique about cultural production in these countries and places them in a global and intercultural context. Building on themes of uncertainty and networks of cooperation, Brian Moeran looks at the role of social ties in defining notions of quality. He then analyses the positioning of individual actors, organisations, and commodities in each field of cultural production and the exchanges of economic and symbolic capital that take place between them. Examples are taken from a range of cultural and creative industries, including film, music and fashion. Overall, Creative and Cultural Industries in East Asia serves as a foundational introduction to the study of creative and cultural production in East Asia.

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.

Recent years have witnessed an explosive growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism - its culture, society, people - the more mysterious it becomes. As well as exploring issues relating to advertising, tourism, women, festivals and the art world, the book depicts how the study of Japanese society contributes to anthropological theory and understanding. The editors use the term 'unwrapping' to provide insights into Japanese culture and relate these insights to broader problems and questions prevalent in contemporary anthropological discourse. The issues explored include the contribution of applied anthropology to theory; the relationship between tourism and nostalgia; the interplay of marginality and belonging; the role of advertising in gender relations; status in the art world and the place of Japanese genres of writing within anthropology texts.

This book gives a social anthropological account of whaling culture in Japan. When originally published this was the first comprehensive account in English of the history of Japanese whaling, showing how it has given rise to a particular culture. The volume discusses what happens when that culture is threatened. At the same time as explaining the work organization of those involved in whaling, the role of whaling companies in local and national economies, and the role of the whale in the establishment and maintenance of local community identity (ritual, food, gift-giving), the authors address the wider political and so-called "environmental" issues surrounding whaling in general, and Japanese whaling in particular.

First published in 1985, this Routledge Revival is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four years. Part journal, part ethnographic observation, part social and moral commentary, this very personal and sensitive book depicts not only the intricate relationships among the valley people, but also those between them and the anthropologist who has come from the outside world to study them. The book has a dual purpose: to portray the intimate, day-to-day lives of people living in a remote part of Japan, and to describe how one anthropologist tries - and eventually fails - to "become at one" with his informants. Throughout, the book questions the premises of participant observation, which has become a mainstay of modern anthropology.

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

This book gives a social anthropological account of whaling culture in Japan. When originally published this was the first comprehensive account in English of the history of Japanese whaling, showing how it has given rise to a particular culture. The volume discusses what happens when that culture is threatened. At the same time as explaining the work organization of those involved in whaling, the role of whaling companies in local and national economies, and the role of the whale in the establishment and maintenance of local community identity (ritual, food, gift-giving), the authors address the wider political and so-called "environmental" issues surrounding whaling in general, and Japanese whaling in particular.

This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been involved in the production of media forms. Working in the fields of anthropology, media and cultural studies, and on the basis of hands-on research, they have written a book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.

Presenting a study of a group of potters living in a small community in the south of Japan, this work includes a look at the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as "mingei", or folk art. It shows how different people in an art world bring to bear different sets of values as they negotiate the meaning of "mingei" and try to decide whether a pot is "art", or mere "craft". At the same time, "Folk Art Potters of Japan" aims to reach beyond the mere study of an isolated community to trace the origins and history of "folk art" in general. By showing how a set of aesthetic ideals originating in Britain was taken to Japan, and thence back to Europe and the United States - as a result of the activities of people like William Morris, Yanagi Soetsu, Bernard Leach and Hamada Shoji - this book not only rewrites the history of contemporary western ceramics, but engages in two important discourses in contemporary anthropology: one concerned with art and aesthetics; the other with orientalism. Illustrated, and with a description of the operation of Japan's art pottery world in the afterword, "Folk Art Potters

Presenting a study of a group of potters living in a small community in the south of Japan, this work includes a look at the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as "mingei", or folk art. It shows how different people in an art world bring to bear different sets of values as they negotiate the meaning of "mingei" and try to decide whether a pot is "art", or mere "craft". At the same time, "Folk Art Potters of Japan" aims to reach beyond the mere study of an isolated community to trace the origins and history of "folk art" in general. By showing how a set of aesthetic ideals originating in Britain was taken to Japan, and thence back to Europe and the United States - as a result of the activities of people like William Morris, Yanagi Soetsu, Bernard Leach and Hamada Shoji - this book not only rewrites the history of contemporary western ceramics, but engages in two important discourses in contemporary anthropology: one concerned with art and aesthetics; the other with orientalism. Illustrated, and with a description of the operation of Japan's art pottery world in the afterword, "Folk Art Potters

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

When this book was originally published it was the first work of its kind to examine the way in which language is used to express the 'myth' of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese 'real' people in their own right, or merely a nation acting out a part written for them by Western civilisation?

This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.

Ethnography in the Raw describes the author's encounters with the Philippine family into which he has married, his wife's friends and acquaintances, and their lives in a remote rural village in the rice basin of Luzon, about 130 miles northeast of Manila. The book links detailed descriptions of his Philippine family with cultural practices such as circumcision, marriage and cockfights combined with theoretical musings on the concepts of sacrifice, social exchange, patron-client relations, food, and religious symbolism. It is both anthropological fieldwork 'in the raw,' and an incisive analysis of contemporary Philippine society and culture.

This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies - shamanism, sorcery, enchantment, the occult - is not only alive and well, but flourishing in the midst of so-called 'modernity'. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of 'spin'. While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.

Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world. It brings together a team of distinguished scholars to examine art fairs, biennales, auctions, book fairs, television programming markets, film festivals, animation film festivals, country music festivals, fashion weeks, wine classifications and wine tasting events. This diverse set of studies shows that such events serve a variety of purposes: as field-configuring events (FCEs), as a way of ritualising industry practices and as 'tournaments of values' where participants negotiate different cultural values to resolve economic issues. Suitable for academics and practitioners, this book presents a fascinating perspective on the role and importance of fairs, festivals and competitive events in the creative industries.